I help organizations turn complexity into clear, scalable systems

About Me

I specialize in the "Messy Middle"—that space where tech tools, people, and goals often clash.

My role has always been to be the octopus with many arms because I was in all departments—IT, Product Development, Customer Support, Finance, Communications, Operations, HR, etc,.

Titles have never really been that meaningful for me because my role has always shifted based on needs at the time and holes that need to be filled. Calling me the Marketing Lead while I’m analyzing financial models, finding errors in lines of code, and creating templates for customer support requests in between designing social media posts was always hard to explain.

My experience:

Operations & Systems Architecture

Building the "digital nervous system" of a business so things stop falling through the cracks.

• Custom Infrastructure: Designed and built organizational databases, vendor evaluation matrices, and inventory management systems.

• Workflow Automation: Implemented integrations that eliminated repetitive tasks and improved data clarity across tech stacks.

• Data Evaluation: Consolidated program and project metrics into integrated databases and visual dashboards for streamlined reporting and communication.

• The Playbook: Developed Standard Operating Procedures (SOPs) to turn institutional knowledge into scalable company standards.

Product, Marketing & Digital Strategy

Ensuring both brand and products are moving in the same direction.

• Full-Funnel Marketing: Managed and created content for cohesive digital presence across web, social, and email communications.

• End-to-End Website Development: Built custom websites, performed strategic content and brand audits, and managed external website development partners.

• Product Management: Led end-to-end product development from industry and user research, roadmapping, and technical planning to post-launch QA and user support.

• Portfolio Development: Built investment portfolios for robo-advisor platform using financial modelling, performance metrics, and risk profiling aligned to desired outcomes.

Revenue Growth & Corporate Development

Expanding market presence and scaling capital through partnerships and analysis.

• Strategic Partnerships: Negotiated strategic sales partnerships, driving a 100% increase in monthly product revenue.

• Event Management: Helped orchestrate a hybrid summit event for 175 organizations and multiple cross-country investor roadshows.

• Institutional Sales: Presented company and product pitches to institutional investors, strategic partners, and large stakeholder groups.

• Fundraising: Developed and orchestrated multi-channel fundraising campaigns raising $65K+ for nonprofits.

• Corporate Development: Conducted M&A due diligence, preparing financial, operational, and strategic analyses for executive and board review.

People & Project Management

Managing people and the complex projects they work on.

• Team Management: Led full-cycle hiring, onboarding, and management for marketing, design, and tech teams.

• Community Building: Launched and scaled programs such as Tech Tea Time and Tech Doulas, managing networks of 300+ members and 60+ volunteers.

• Tech Assistance: Provided 1:1 technical and project "office hours" to over 175 growing organizations.